Theatre Exile
Brief: Rebrand an existing organization in Philadelphia.
Tools: Charcoal, Photoshop, Illustrator
Solution: I chose to redesign Theatre Exile’s branding. They are a nonprofit theater company for Philadelphians to enjoy bold new plays and high-quality established plays that dare to explore the human condition and contain a sense of Philadelphia's grit and passion. I explored abstract, typographic and pictorial interpretations of what the logo could be, established a branding system with multiple logos and crafted most of the assets using charcoal textures.
White Fan T-Shirt
Business Cards
Black Fan T-Shirt
White Outdoor Sign
Promotional Posters
Black Outdoor Sign
White Shirt Back with Horizontal Type
White Shirt Front
White Shirt Back with Vertical Type
Black Shirt Back
Black Shirt Front
Black Shirt Back with Type
Poster 1
Pictorial Logo Stamp
Poster 2